The Utility Company Hosts 2nd Annual Utility Revolution Franchise Summit
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2008 Summit Focuses on Latest Trends and Strategies in Managed IT Services
and Utility Computing
Oct 3, 2008 Ottawa, Canada –The Utility Company®, a single-source provider of technology, communications and business management solutions for small and medium-sized businesses (SMB) is holding its 2008 Utility Revolution Franchise Summit this week in Ottawa, where it will host its Utility Service Provider franchisees from across North America.
Key highlights of Utility Revolution ’08 include:
- Keynote: Seeing Green with Utility
- Unveiling of the Utility 3V Strategy of “Going More Viral, Vertical and Virtual”
- Preview of Connected Office™ 4.0
- Utility Service Provider Successes and Panels
- End-user Customer Panel
- Viral Marketing Strategies
- Utility Idol Sales “Pitch” Competition
- MSPAlliance™ Partnership
- 2008 Utility Service Provider of the Year
The key theme for the event is the Utility 3V Strategy focusing new services and programs in areas that can increase market penetration and/or increase the value of the Connected Office services to the SMB market. The Summit provides a “real-world” account of marketing, selling and delivering managed IT services and utility computing to the SMB end-user.
“Our Summit provides a great medium to meet face-to-face with our franchisees to discuss the challenges and opportunities for our business and the overall market, as well as preview new services and programs,” stated Mark Scott, president and founder of The Utility Company. “The 3V Strategy of going more viral, vertical and virtual is very exciting and will propel us to another level in 2009.”
Three new initiatives will be presented at the 2008 Summit, including:
- Utility Certified Vendor Program – vendor certification program for common technologies and industry-specific line of business applications, which signifies Utility as a subject matter expert for the maintenance, support and usability of the product.
- Connected Office Virtual – virtualization program including virtual server, application and desktop specifically designed for SMB market.
- Connected Office for Verticals – program to evolve core Connected Office Managed program to address specific market verticals that are reliant on technology.
“I don’t think anyone puts more effort into developing innovative sales and marketing strategies for the SMB market than The Utility Company does,” stated Terry Cole, 2008 Utility Service Provider of the Year. “The recently unveiled Green IT Card for our 1-866-My-Utility Per Minute Live Helpdesk is one example, and represents a powerful mass market tool to introduce new customers and partners to the power of remote technology services – it’s viral.”
MSPAlliance Partners with The Utility Company
As part of the MSPAlliance (MSPA) continued effort to develop best practices and standards for managed services across the globe, the MSPA and The Utility Company today announced a partnership to make special benefits available to Utility Service Provider franchisees, including:
- Availability of MSPA Professional Liability Insurance™
- Preferred MSPA Accreditation rates
- MSPA leasing program for managed services
- Availability of MSPA life and health insurance program
“We are honored to be working with one of the industry's foremost pioneers who has successfully leveraged the unlimited potential of managed services franchising in today's hyper-competitive global marketplace,” stated Charles Weaver, president, MSPAlliance. “We look forward to growing our relationship with The Utility Company and its expanding role through the MSPAlliance's Network
Operations Center accreditation program.”
The Utility Revolution 2008 Summit runs from October 2-4 at the Brookstreet Hotel and Resort in Ottawa.
About The Utility Company™
The Utility Company is a single-source provider of technology, communications and business management solutions for small and medium-sized businesses across North America. Our Connected Office Technology-as-a-Service program provides a single point of contact for ALL things technology - delivering the required hardware, software and service for a monthly fixed fee per user. Customers are supported by local Utility Service Providers delivering on-site service and business-technology consulting to reduce spending and increase utilization – our Beyond Managed Services franchise opportunity is available by prospectus only. Learn how to make technology work for your business today at www.theutilitycompany.com.
For more information contact:
Aaron Bradley
Director of Marketing
1-866-My-Utility (698-8454) ext.7675
abradley@theutilitycompany.com
