The Utility Company™ Announces First Canadian Franchise
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Ormac Digital Inc. to offer Connected Office™ Services in Halton Region of Ontario
October 31, 2006, Ottawa, Canada – The Utility Company, the leader in Technology-as-a-Service™, today announced its first Utility Service Provider (USP) franchise in Canada. Ormac Digital, a leading provider of Web development, hosting and content management solutions, located in Georgetown, Ontario signed on with The Utility Company for exclusive territory rights in the Halton region.
“Obviously, we are delighted to bring Ormac on board as our first Canadian franchise,” stated Mark Scott, President of The Utility Company. “Our primary goal in 2006 regarding franchise market development is to recruit technology sales and service professionals that are innovators and early-adopters to new trends in IT services, such as the utility model. As franchise #1, Ormac is an entrepreneurial organization that will help lead the way in our goal to be in 100 markets by the end of 2007.”
“Becoming a Utility Service Provider allows us to offer a broader set of services to our current small and medium-sized business (SMB) customers, while greatly improving our value proposition to market, and our ability to acquire and service new business,” stated Mark McIntyre, President of Ormac. “The utility service model is definitely a compelling value proposition and presents a superior method for businesses to consume technology.”
The Beyond Managed Services™ franchise opportunity includes a complete business system – people, process and technology – including the front and back office support to deliver managed/utility services to the SMB market, including:
- Sales - inside sales support, sales management, customer events.
- Marketing - programs, collateral, campaigns, PR, Utility Service Provider (USP) locator.
- CRM - programs, collateral, campaigns, PR, Utility Service Provider (USP) locator.
- Administration - documentation, operations guide, HR assistance.
- Finance - billing, collection, tax, leasing; monthly franchise report.
- Service management - policies, procedures, best practices.
- Help desk – end-user technical support.
- NOC - centralized operations, dispatch and management tools.
- Utility Service Center - remote support portal for end-user self-help, ticketing and remediation.
- Utility Vehicle - branded Mini leased by USP (optional).
- Utility U training - franchisee and end-user.
- Vendor relations - centralized procurement and administration.
“With the amount of strategic and tactical support provided by The Utility Company, our job is execution on field sales and service activities,” stated McIntyre. “This allows us to grow our business and service our customers infinitely better than taking the typical organic approach.”
“Our selection criterion with respect to new franchises is determined by their ability to influence, sell and service the SMB market in their territory,” concluded Scott. “Mark and his team are the ideal USP and represent the next generation service provider in the market – one that will focus beyond technology by assisting our customers to actually utilize technology to improve business operations, communications and management.”
Ormac will begin offering The Utility Company’s Connected Office™ 2.0 services to its SMB customers today. The Connected Office service suite is packaged in three program levels:
- Classic - "à la carte" proactive service offering priced monthly by service element.
- Managed - user-based, fixed fee service and support with " à la carte" software and hardware.
- Utility - user-based, fixed fee for hardware, software and service.
Customers can receive technology support for their business starting from $1 per end-user per day. A service request can be made on the front page of our website at www.theutilitycompany.com or by calling 1-866-My-Utility.
About The Utility Company™
The Utility Company™ the leader in Technology-as-a-Service™, delivers information technology as a utility to small and medium-sized businesses, providing the required hardware, software and service for a monthly fee per user. Our Connected Office™ service suite empowers people to properly leverage technology to operate, communicate and manage their business more effectively to increase productivity, performance and ultimately profit. Our customers are supported by the Utility Service Network delivering on-site service across North America – technology sales and service professionals can review the Beyond Managed Services™ franchise opportunity on our website. Learn how to make technology work for your business today at www.theutilitycompany.com
For more information contact:
Aaron Bradley
Marketing Manager
1-866-My-Utility ext.7675
abradley@theutilitycompany.com
