How does The Utility Company evaluate our franchise candidates?

Since our Utility Service Providers form the public "face" for our company, we evaluate each candidate carefully before awarding a partnership in a given (exclusive) territory. Because your success is our success, choosing the correct partners in each market is of critical importance to us - and should be to you as well. As a partner, you want all other partners to perform as it affects the valuation of your business investment and the promotional buying power of the group.

GIven this background, you can see why we perform our "due diligence" when looking at candidates. Some of the criteria we look for in potential partners include:

• IT Service Experience - Do you or does your organization have an understanding of information technology?
  
• SMB Market Knowledge - Do you understand what is important to small and medium-sized business owners/operators?
  
• Sales Ability - Are you a naturally gifted salesperson or have you worked in this type of role before?
  
• Customer Base (existing or potential) - Do you have a "rolodex" of warm contacts to give you a strong start?
  
• Reputation in Market - Are you well known or respected in your local territory?
  
• Technical Capabilities - What level of understanding do you possess in order to sell/service information technology?
  
• Financial Strength - Do you have sufficient funding to launch your venture? Have the support of your family & friends?
  
• Passion, Personality & Drive - These attributes go a long way to overcoming entrepreneurial shortcomings...

These criteria are weighted and tempered with our intuitive understanding of a candidate or potential affiliate organization's capabilities. The figure below shows a sample USP scorecard that we use to evaluate prospective franchisees.

Ready to contact The Utility Company for more information?